Industry Observations & General Musings

Why Hire a Professional Photographer

March 19, 2016 Photography

The photographs you use are a reflection of your company’s products and services. They affect how the marketplace perceives your business. While there will always be someone willing to photograph your project for less, what may initially appear to be…

Identifying Your Needs

March 19, 2016 Photography

The first step in planning for photography is identifying what sort of images might best represent your project. Are there any specific concepts, product features, architectural elements or other features you'd like to highlight? Are there areas that require creative…

Discuss Your Budget Honestly

March 19, 2016 Photography

Most professional photographers are decent, honest people and want to work with you. They can take your budget and find the best way to get what you need done. If your budget will not be enough for a studio rental,…

Estimating a Project

March 19, 2016 Photography

As a creative professional, you understand the importance of accurately defining the scope of work in order to determine your firm’s design fees. Similarly, in order to prepare an estimate for you, a photographer must have a detailed description of…

Fees

March 19, 2016 Photography

There are two kinds of fees: Photography and Licensing. Some photographers combine them into a single number for presentation purposes, but they are distinct in principle and are differently affected by changes in the assignment description.   Photography Fees (sometimes…

Expenses

March 19, 2016 Photography

Expenses for photography may include charges for assistant(s), photo finishing, special equipment or prop rentals, stylists, costs for location access, models, special insurance and miscellaneous expenses. A large part of this can also be made up of travel expenses including…

Rights

March 19, 2016 Photography

According to U.S. Copyright Law, the photographer owns the copyright, or digital files on all images shot. In paying them to shoot, you are purchasing their professional services. When you buy usage rights you lease the right to USE one…

In Conclusion

March 19, 2016 Photography

Remember that a photographer’s job isn’t just pressing the shutter button. They’re using a combination of lighting, posing and post-processing to make your vision a reality. They learn these techniques after years of education and experience. You’re hiring a photographer for…