The first step in planning for photography is identifying what sort of images might best represent your project. Are there any specific concepts, product features, architectural elements or other features you’d like to highlight? Are there areas that require creative problem-solving? Are there specific images or views that are important to capture? After you develop your list, prioritize the images in order of importance. Knowing the answers to these questions and discussing them with your photographer before production starts will facilitate the estimating process and enable you to clearly define assignment parameters.