Remember that a photographer’s job isn’t just pressing the shutter button. They’re using a combination of lighting, posing and post-processing to make your vision a reality. They learn these techniques after years of education and experience. You’re hiring a photographer for their expertise, not their ability to push a button.
Great photography is not a cost item, it’s a profit center. Good photography sells more product. It makes your service look better. It takes your business and shows it in the best light. Look at the premium brands for the truth. They spend tens of thousands, even hundreds of thousands of dollars on their imagery. Why? Because they KNOW it works. In side by side comparisons, consumers and purchasers choose brands with great photography over products with bad, boring or mediocre imagery. In short… better photography sells more stuff to the clients you want to serve.