Industry Observations & General Musings

The photographs you use are a reflection of your company’s products and services. They affect how the marketplace perceives your business. While there will always be someone willing to photograph your project for less, what may initially appear to be…

Drones and unmanned aerial vehicles (UAVs) are becoming more and more popular by the day for both recreational and commercial purposes. Many people are realizing the great opportunity for drones to be used in many different commercial markets. However, there…

The first step in planning for photography is identifying what sort of images might best represent your project. Are there any specific concepts, product features, architectural elements or other features you'd like to highlight? Are there areas that require creative…

Most professional photographers are decent, honest people and want to work with you. They can take your budget and find the best way to get what you need done. If your budget will not be enough for a studio rental,…

As a creative professional, you understand the importance of accurately defining the scope of work in order to determine your firm’s design fees. Similarly, in order to prepare an estimate for you, a photographer must have a detailed description of…

There are two kinds of fees: Photography and Licensing. Some photographers combine them into a single number for presentation purposes, but they are distinct in principle and are differently affected by changes in the assignment description.   Photography Fees (sometimes…

Expenses for photography may include charges for assistant(s), photo finishing, special equipment or prop rentals, stylists, costs for location access, models, special insurance and miscellaneous expenses. A large part of this can also be made up of travel expenses including…

According to U.S. Copyright Law, the photographer owns the copyright, or digital files on all images shot. In paying them to shoot, you are purchasing their professional services. When you buy usage rights you lease the right to USE one…

Remember that a photographer’s job isn’t just pressing the shutter button. They’re using a combination of lighting, posing and post-processing to make your vision a reality. They learn these techniques after years of education and experience. You’re hiring a photographer for…