As a creative professional, you understand the importance of accurately defining the scope of work in order to determine your firm’s design fees. Similarly, in order to prepare an estimate for you, a photographer must have a detailed description of the assignment. Among the considerations are whether the photos will be shot on location or in a studio; what personnel (assistants, models, stylists, technicians, location scouts) and special equipment will be needed; whether permits and clearances must be obtained; and, of course, how much lead time is available.


An estimate typically involves three components:

  • The assignment description
  • Pricing: fees and expenses
  • Licensing & rights granted


In addition to an overall description of the project, some of the elements you may find in this section include the number of finished images for each medium, a description of deliverables, and a time frame for completing the assignment.